Anyone who’s a regular at Trader Joe’s will get a kick out of this video that’s all the rage on the food blogs right now. Trader Joe’s may have booted this guy for recording (on a Palm Treo no less), but they’ve gotta love the final result: great publicity and obvious affection for their store.

Yes, we do love our Trader Joe’s, Hawaiian shirts and all. See you this weekend at TJ’s in Larchmont with my reusable bags.